Establishment of Tunas Harapan Islamic Hospitals at Salatiga, Central Java, Indonesia: A SWOT Analysis

Objective: The Ministry of Health of the Republic of Indonesia's program is to improve the health status of the community and realise a better health status. Therefore, support from all sectors, both government and the private sector are required. Tunas Harapan Islam Hospital is a private hospital that wants to participate and take part in it by providing health services to the general public, especially in Salatiga city. This research is a case study that aims to obtain feasibility analysis of hospital establishment by using SWOT analysis.

Methodology: Type of research is quantitative research with SWOT analysis technique. The study was conducted around the project location of Salatiga Regency in March to August 2017 with 350 respondents.

Results: Based on the quantitative data obtained the result is the score of Internal Factor with a value of 1.10 and external factor score with a value of 0.10. This shows that position analysis of Islamic Hospital of Tunas Harapan is in quadrant I which shows have an excellent condition and advantageous that is with strength and more significant opportunity than weakness and threat so that the most appropriate strategy is Growth Strategy.

Conclusion: Formulation of the strategy of the establishment of Tunas Harapan Islamic Hospital is growth strategy because it has high chance and strength in facing competition with existing hospital. Therefore the plan of the establishment of Tunas Harapan Islamic Hospital in Salatiga to be continued.