Deliberations for Designing Theme Based Interiors - A Strategy to Increase the Consumers Interest and Demand for Handloom Products

The field of Interior Design is an ever expanding one. Everyday a new trend comes in. The designers and marketers are trying to attract the consumers with different products related to Interior Decoration. The Interior decoration products consists of different products like furnishings, accessories, furniture, lighting and other fixtures; both functional and decorative. ‘Sustainable’ or ‘Green’ Products/ Interiors are one of the trends seen in the present days, with regard to Interior Decoration. One of the ideas to bring in ‘Sustainability’ or ‘Green’ feature into the interior spaces is through the use of Handloom products. An innovative approach of using these handloom products in Interior Decoration is by using or designing them in a ‘Theme Based Approach’, rather than individual products. For designing the Theme Based Interior Design Products and Interiors, some deliberations are required to get a good output. This paper tries to understand the deliberations for designing theme based interiors. And if this theme based designing approach is done with handloom products in an innovative way, it can increase the consumer's interest and demand for handloom products and also incorporate ‘Sustainability' or ‘Green’ feature in the interior or living spaces.